Introduction
We are seeking a dynamic Spesialis Pemasaran Digital to join our fast‑growing marketing team in Bandung. This role is ideal for a results‑driven individual with a solid foundation in digital advertising, SEO, SEM, and social media content creation. The successful candidate will play a pivotal role in shaping our online presence, driving traffic, and converting leads into sales while collaborating closely with cross‑functional teams.
The position is open to all genders and requires a minimum of a bachelor’s degree (S1) or an equivalent qualification. Candidates should be no older than 35 years and have at least one year of hands‑on experience in digital marketing within a competitive environment.
Responsibilities
- Develop and execute comprehensive SEO and SEM strategies to improve organic rankings and paid campaign performance.
- Manage and optimize marketplace listings and advertising across platforms such as Tokopedia, Shopee, and Lazada.
- Create engaging social media content, oversee editorial calendars, and run targeted Instagram Ads to increase brand awareness.
- Monitor key performance indicators (KPIs) including click‑through rates, conversion rates, and sales targets; produce weekly and monthly performance reports.
- Collaborate with product, sales, and creative teams to align marketing initiatives with business objectives and seasonal promotions.
- Conduct market research and competitor analysis to identify emerging trends and opportunities for growth.
- Maintain a data‑driven approach, utilizing tools such as Google Analytics, Google Ads, and social media insights to refine strategies.
- Ensure all digital campaigns comply with brand guidelines and legal regulations.
- Provide training and mentorship to junior marketing staff on best practices for SEO, SEM, and social media advertising.
- Continuously test and iterate ad creatives, landing pages, and audience segmentation to maximize ROI.
Requirements
- Age: Maximum 35 years.
- Education: Minimum S1 (Bachelor’s degree) in Marketing, Business, Communication, or a related field. Candidates with a strong D3 or SMA background and proven experience will also be considered.
- Professional Experience: At least 1 year of relevant experience in digital marketing, preferably within e‑commerce or a consumer‑facing brand.
- Technical Skills: Proficient in SEO, SEM, marketplace management, social media content creation, and Instagram Ads. Familiarity with Google Ads, Facebook Business Manager, and analytics platforms is essential.
- Sales Orientation: Demonstrated ability to meet or exceed sales targets through digital channels.
- Location: Must be willing to work on‑site in Bandung, Indonesia.
- Communication: Strong verbal and written communication skills in Bahasa Indonesia; English proficiency is a plus.
- Salary Expectation: Applicants are required to include their expected compensation in the application.
- Soft Skills: Creative thinking, analytical mindset, teamwork, adaptability, and a proactive attitude.
Benefits
- Competitive salary with performance‑based bonuses.
- Health insurance covering medical, dental, and vision care.
- Paid annual leave, sick leave, and public holidays.
- Professional development budget for certifications, workshops, and conferences.
- Flexible working hours with a standard schedule of Monday‑Saturday, 08:00‑17:00.
- Opportunity to work in a vibrant, collaborative environment with a clear career progression path.
- Company‑sponsored team building activities and social events.
- Access to the latest marketing tools and software.
About Company
Our company is a leading e‑commerce and digital services provider in Indonesia, renowned for its innovative approach to online retail and customer engagement. With a strong presence across major marketplaces and a rapidly expanding social media footprint, we empower brands to reach millions of consumers nationwide. Our culture emphasizes creativity, data‑driven decision making, and continuous learning, enabling employees to grow alongside the business. Join us in Bandung and become part of a forward‑thinking team that is reshaping the digital landscape.
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