Introduction
We are seeking an experienced Senior Marketing Manager – Brand Strategy to lead the development and execution of our brand’s vision across multiple channels. This pivotal role will report directly to the Chief Marketing Officer and will be responsible for shaping the brand’s identity, driving market share, and ensuring consistent messaging that resonates with target audiences. The ideal candidate is a strategic thinker with a proven track record of creating compelling brand narratives, managing high‑impact campaigns, and leading cross‑functional teams.
Responsibilities
- Develop and implement a comprehensive brand strategy that aligns with corporate objectives and market trends.
- Lead the creation of brand guidelines, visual identity, and tone of voice, ensuring consistency across all touchpoints.
- Plan, execute, and optimize integrated marketing campaigns (digital, print, events, and PR) to increase brand awareness and drive revenue growth.
- Conduct market research and competitive analysis to identify opportunities, threats, and consumer insights that inform strategic decisions.
- Collaborate with product development, sales, and customer experience teams to ensure brand alignment throughout the product lifecycle.
- Manage the brand budget, track ROI, and provide regular performance reports to senior leadership.
- Mentor and coach junior marketing staff, fostering a culture of creativity, data‑driven decision making, and continuous improvement.
- Oversee the production of marketing collateral, digital assets, and promotional materials, ensuring high quality and brand compliance.
- Negotiate with external agencies, media partners, and vendors to secure advantageous terms and deliver on campaign objectives.
- Monitor brand health metrics (awareness, perception, loyalty) and adjust strategies to maintain a competitive edge.
Requirements
- Male candidate, age 25‑30 years.
- Minimum Bachelor’s degree (S1) in Marketing, Business Administration, or a related field.
- At least 5 years of progressive experience in brand management or senior marketing roles.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
- Excellent communication, presentation, and negotiation skills.
- Demonstrated ability to work effectively in collaborative, cross‑functional teams.
- Valid driver’s licenses: SIM C and SIM A.
- Professional appearance and strong personal branding.
- Strategic sales mindset with the ability to translate brand strategy into measurable sales outcomes.
- Strong analytical skills and a data‑driven approach to problem solving.
Benefits
- Competitive salary package with performance‑based bonuses.
- Comprehensive health, dental, and vision insurance.
- Retirement savings plan with employer matching contributions.
- Paid vacation, sick leave, and public holidays (Monday‑Saturday work schedule, 08:00‑17:00).
- Professional development budget for certifications, workshops, and conferences.
- Company‑provided laptop, mobile device, and transportation allowance.
- Dynamic and inclusive workplace culture that values innovation and teamwork.
- Opportunities for career advancement within a fast‑growing organization.
About Company
Our company is a leading player in the consumer goods industry, recognized for its commitment to quality, sustainability, and customer satisfaction. With a portfolio of iconic brands that touch the lives of millions, we invest heavily in research, technology, and talent to stay ahead of market shifts. We foster an environment where creativity thrives, and every employee is empowered to make a meaningful impact. Joining our team means becoming part of a forward‑thinking organization that celebrates diversity, encourages continuous learning, and rewards excellence.
Interested in this position?
Take the next step in your career and apply for this role today.
Apply Now