Introduction
AWI COFFEE, a venerable name in the Indonesian coffee industry with over 80 years of heritage, is expanding its retail footprint across both offline and online channels. We are seeking a dynamic Retail Executive – Offline & Online based in Muara Karang, North Jakarta, to spearhead sales initiatives, nurture customer relationships, and drive revenue growth for our premium coffee portfolio. This role is ideal for an ambitious, results‑driven professional who thrives in a fast‑moving environment and is eager to contribute to a company that blends tradition with modern commerce.
Responsibilities
- Develop and execute comprehensive sales strategies for both brick‑and‑mortar stores and e‑commerce platforms, aligning with corporate revenue targets.
- Identify, approach, and secure new B2B and B2C customers, including cafes, restaurants, hotels, and retail partners.
- Maintain and grow relationships with existing key accounts, providing personalized service and timely follow‑up.
- Monitor daily sales performance, analyze trends, and produce regular reports for senior management.
- Collaborate closely with marketing, logistics, and finance teams to ensure seamless product availability, promotional execution, and accurate invoicing.
- Conduct market research to stay abreast of competitor activity, emerging consumer preferences, and industry innovations in coffee roasting and export.
- Train and mentor junior sales staff, fostering a collaborative and high‑performing team culture.
- Utilize CRM and ERP systems to track leads, manage pipelines, and ensure data integrity.
- Participate in trade shows, coffee exhibitions, and community events to enhance brand visibility.
- Ensure compliance with company policies, local regulations, and safety standards in all retail operations.
Requirements
- Minimum education: Bachelor’s degree (S1) in Business, Marketing, or a related field; a high school diploma (SMA) is acceptable if combined with extensive sales experience.
- Male candidates only, aged 35 years or younger, holding a valid SIM C driving license.
- At least 1 year of proven sales experience, preferably in the food‑beverage or retail sector; 5 years is highly preferred.
- Demonstrated ability to work independently and as part of a team, with strong collaboration and communication skills.
- Proficiency in computer applications, especially Microsoft Office and CRM tools.
- High level of integrity, attention to detail, and a results‑oriented mindset.
- Fluent in Bahasa Indonesia; English proficiency is an advantage for dealing with export clients.
- Willingness to work flexible hours, including weekends, as the position operates Monday‑Sunday, 09:00‑18:00.
Benefits
- Competitive base salary with performance‑based bonuses tied to sales targets.
- Comprehensive health insurance covering medical, dental, and vision care.
- Paid annual leave, public holidays, and additional days off for company‑wide events.
- Professional development budget for training, certifications, and industry conferences.
- Company‑provided smartphone and laptop to support remote and on‑site work.
- Employee discount on all AWI COFFEE products and exclusive access to new coffee blends.
- Transportation allowance or reimbursement for commuting to the Muara Karang office.
- Team‑building activities, coffee‑tasting workshops, and cultural outings.
About Company
Founded in the early 1940s, AWI COFFEE has grown from a modest local roastery into a nationally recognised coffee powerhouse with export operations spanning Asia, Europe, and the Middle East. Our four strategic locations—Jakarta, Medan, Surabaya, and Binjai—serve as hubs for roasting, quality control, and distribution. We pride ourselves on sourcing the finest Arabica and Robusta beans, employing state‑of‑the‑art roasting technology, and upholding stringent sustainability standards. As we continue to expand our retail presence, we seek passionate individuals who share our commitment to excellence, authenticity, and the art of coffee.
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