Introduction
We are seeking a dynamic Spesialis Manajemen KOL untuk Strategi Pemasaran to join our fast‑growing marketing team. In this role, you will act as the primary liaison between our brand and key opinion leaders (KOLs) across social media platforms, designing and executing influencer campaigns that boost brand awareness, drive engagement, and generate measurable sales results. This position offers a competitive salary aligned with the regional UMR, performance‑based incentives, and a collaborative office environment (WFO) from Monday to Saturday.
Responsibilities
- Identify, vet, and onboard relevant influencers and KOLs that align with the company’s target audience and brand values.
- Develop comprehensive influencer marketing strategies, including campaign objectives, timelines, content guidelines, and KPI tracking.
- Negotiate contracts, deliverables, and compensation structures with influencers, ensuring compliance with legal and budgetary constraints.
- Coordinate the creation, approval, and publishing of influencer‑generated content, maintaining brand consistency across all channels.
- Monitor campaign performance in real time, using analytics tools to assess reach, engagement, conversion rates, and ROI.
- Prepare detailed post‑campaign reports that highlight successes, lessons learned, and recommendations for future initiatives.
- Collaborate closely with internal creative, product, and sales teams to align influencer activities with broader marketing initiatives.
- Stay up‑to‑date with emerging social media trends, platform algorithm changes, and new influencer marketing best practices.
- Maintain an organized influencer database, tracking contact information, past collaborations, and performance metrics.
- Provide mentorship and guidance to junior team members on influencer outreach and campaign management.
Requirements
- Minimum education: SMA/SMK or equivalent.
- Open to candidates of any gender.
- Strong understanding of major social media platforms (Instagram, TikTok, YouTube, Facebook, etc.) and how each can be leveraged for brand storytelling.
- Excellent communication and negotiation skills, with the ability to build lasting relationships with influencers.
- Basic analytical mindset; comfortable interpreting metrics and adjusting strategies accordingly.
- Creative thinking and a keen eye for content trends, visual aesthetics, and audience preferences.
- Highly organized with strong project‑management abilities, capable of handling multiple campaigns simultaneously.
- Proficiency in Microsoft Office or Google Workspace; familiarity with influencer management tools is a plus.
- Ability to work on‑site (WFO) Monday through Saturday, 08:00 – 17:00.
- Enthusiasm for continuous learning and a proactive attitude toward problem‑solving.
Benefits
- Base salary aligned with the regional UMR (minimum wage) plus attractive performance incentives.
- Full-time, on‑site work environment fostering teamwork and real‑time collaboration.
- Opportunities for professional development, including training workshops on digital marketing and influencer relations.
- Health and safety compliance with standard workplace protections.
- Paid holidays and overtime compensation as per Indonesian labor regulations.
- Access to a vibrant, creative community of marketers and content creators.
About Company
Our company is a leading player in the Indonesian consumer goods sector, renowned for innovative product lines and a strong digital presence. We pride ourselves on a culture that values creativity, data‑driven decision making, and a collaborative spirit. By joining our team, you will contribute to brand stories that resonate with millions of consumers, while growing your expertise in a supportive, forward‑thinking environment.
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