Introduction
We are seeking a motivated Spesialis Marketing Digital dan Strategi Produk to join our fast‑growing team. The ideal candidate will blend creativity with analytical thinking to design and execute integrated marketing campaigns that drive brand awareness, generate qualified leads, and boost product sales. This role is perfect for recent graduates or early‑career professionals who are eager to develop a solid foundation in digital marketing, product positioning, and customer relationship management within a dynamic, technology‑driven environment.
Responsibilities
- Develop comprehensive promotion plans, multi‑channel marketing campaigns, and sales strategies aligned with quarterly and annual revenue targets.
- Identify, qualify, and outreach to potential customers through inbound and outbound tactics, including email marketing, social media advertising, and cold calling.
- Maintain ongoing communication with existing clients to nurture repeat orders, upsell opportunities, and promptly resolve any complaints or service issues.
- Collaborate with product development and design teams to ensure messaging accurately reflects product features, benefits, and market differentiation.
- Create and manage engaging content for website, blog, newsletters, and social platforms, optimizing for SEO and conversion rates.
- Analyze campaign performance using analytics tools (Google Analytics, Facebook Insights, CRM dashboards) and prepare actionable reports for senior management.
- Monitor market trends, competitor activities, and consumer behavior to continuously refine marketing tactics and product positioning.
- Manage marketing budgets, track expenditures, and ensure cost‑effective allocation of resources across digital channels.
- Support the planning and execution of webinars, virtual events, and product launches to increase market reach.
Requirements
- Education: Minimum high school diploma (SMA/SMK) or equivalent; a degree in Marketing, Business, or a related field is a plus.
- Age: Up to 35 years old.
- Gender: Open to all genders.
- Experience: No prior professional experience required; internships or project work in digital marketing are welcomed.
- Key Skills:
- Quick adaptability to evolving digital tools and market conditions.
- Strong written and verbal communication abilities.
- Basic knowledge of social media advertising platforms (Facebook, Instagram, LinkedIn, TikTok).
- Analytical mindset with comfort using data to drive decisions.
- Team player who can collaborate across departments and manage multiple tasks simultaneously.
- Proficiency in Microsoft Office; familiarity with CRM or marketing automation tools is advantageous.
Benefits
- Competitive base salary with performance‑based incentives.
- Comprehensive health and dental insurance coverage.
- Opportunities for professional development, certifications, and on‑the‑job training.
- Flexible working hours (standard schedule 08:00 – 17:00) and potential remote work options.
- Paid annual leave, sick days, and public holidays.
- Team building activities, employee recognition programs, and a supportive workplace culture.
About Company
Our company is a leading player in the digital commerce sector, delivering innovative products and services to a diverse customer base across Indonesia and Southeast Asia. With a strong focus on technology, data‑driven decision making, and customer‑centric solutions, we continuously invest in talent that can propel our brand forward. Joining our team means becoming part of a forward‑thinking organization where creativity is encouraged, performance is rewarded, and every employee has the chance to make a measurable impact on the market.
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