Introduction
We are seeking a dynamic Social Media & Digital Content Specialist to join our fast‑growing digital marketing team. This role is perfect for a creative, detail‑oriented professional who is passionate about leveraging social platforms to build brand awareness, engage audiences, and drive measurable results. The successful candidate will work closely with the marketing manager, graphic designers, and copywriters to develop and execute compelling content strategies across multiple channels.
Responsibilities
- Develop, plan, and schedule daily and weekly content calendars for platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube.
- Create original visual assets, including simple video edits, photo retouches, and graphic posts using tools like Canva, Adobe Premiere Rush, or similar.
- Write engaging copy that aligns with brand voice, SEO best practices, and audience preferences.
- Monitor social media trends, hashtags, and emerging platforms to keep the brand ahead of the curve.
- Engage with followers, respond to comments and messages, and foster community interaction to boost loyalty.
- Track performance metrics (reach, impressions, engagement, conversion) and generate weekly reports with actionable insights.
- Collaborate with cross‑functional teams to align social campaigns with broader marketing initiatives, product launches, and events.
- Maintain an organized digital asset library and ensure all content complies with copyright and brand guidelines.
- Assist in paid social advertising setup, budgeting, and basic performance optimization.
- Participate in brainstorming sessions, contribute fresh ideas, and support the continuous improvement of our content workflow.
Requirements
- Minimum education: Bachelor’s degree (S1) in Marketing, Communication, Media Studies, or a related field. Candidates with a strong SMA/SMK background and relevant experience are also considered.
- Gender: Female (per company policy for this specific role).
- Age: Up to 28 years old.
- Experience: 0+ years; a strong portfolio showcasing social media posts, simple video edits, or photo work is required.
- Technical skills: Proficient in Microsoft Office, familiar with basic video/photo editing software, and comfortable using scheduling tools (e.g., Buffer, Hootsuite).
- Soft skills: Cooperative, communicative, self‑motivated, able to work both independently and as part of a team, and adept at following social media trends.
- Personal assets: Own reliable transportation for occasional off‑site shoots or meetings.
- Professionalism: Demonstrated commitment to maintaining brand integrity and upholding industry standards.
Benefits
- Competitive base salary (gaji pokok) commensurate with experience and skill level.
- Daily transportation allowance to cover commuting costs.
- Meal allowance (uang makan) provided during working days.
- Performance‑based bonuses to reward outstanding contributions.
- Opportunities for professional development, including workshops and online courses.
- Flexible work environment with a supportive, collaborative team culture.
- Access to the latest digital marketing tools and software.
About Company
Our company is a leading digital marketing agency that partners with brands across retail, hospitality, and technology sectors to create immersive online experiences. We pride ourselves on a data‑driven approach, blending creative storytelling with analytical rigor to deliver measurable growth for our clients. With a vibrant office located in the heart of the city, we offer a collaborative atmosphere where innovation thrives and every team member’s voice is heard. Join us and become part of a forward‑thinking organization that values creativity, continuous learning, and the power of social media to transform businesses.
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