Introduction
We are seeking a dynamic Manajer Pemasaran Strategis dan Pengembangan Produk to lead our marketing initiatives and drive product innovation in a fast‑growing consumer goods environment. This role is ideal for a motivated professional who combines strategic thinking with hands‑on execution, and who thrives in a collaborative, deadline‑driven setting. The successful candidate will be responsible for shaping market‑entry strategies, overseeing product life‑cycle management, and ensuring that our brand consistently exceeds customer expectations.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with corporate goals and increase market share.
- Lead cross‑functional product development teams from concept through launch, ensuring timely delivery and budget adherence.
- Conduct market research, competitive analysis, and consumer insights to identify growth opportunities and emerging trends.
- Create and manage integrated marketing campaigns across digital, social, print, and event channels.
- Coordinate with sales, finance, and operations to synchronize product positioning, pricing, and distribution plans.
- Monitor key performance indicators (KPIs), prepare regular performance reports, and adjust tactics based on data‑driven insights.
- Mentor and coach junior marketing staff, fostering a culture of creativity, accountability, and continuous improvement.
- Maintain strong relationships with external agencies, vendors, and media partners to maximize ROI.
- Handle high‑pressure situations such as product recalls, crisis communication, and tight launch windows with composure and professionalism.
- Ensure compliance with all regulatory requirements and internal brand guidelines.
Requirements
- Minimum education: SMA/SMK or equivalent; a bachelor’s degree in Marketing, Business Administration, or a related field is highly preferred.
- Female candidates only, in accordance with the organization’s diversity policy for this specific role.
- Proven experience in strategic marketing and product development (preferably 2+ years).
- Excellent communication and presentation skills; ability to articulate ideas clearly to both internal teams and external stakeholders.
- Demonstrated honesty, responsibility, and a strong work ethic.
- Ability to work independently as well as collaboratively within multidisciplinary teams.
- Resilience under pressure; capable of meeting tight deadlines while maintaining high quality standards.
- Strong analytical mindset with proficiency in market research tools and Microsoft Office suite.
- Fluency in Bahasa Indonesia; proficiency in English is an advantage.
Benefits
- Competitive salary package with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision care.
- Paid annual leave, public holidays, and additional days off for special occasions.
- Professional development allowance for training, certifications, and conferences.
- Employee wellness program including gym membership subsidies and mental‑health support.
- Opportunities for career advancement within a rapidly expanding organization.
- Flexible working environment with a supportive team culture.
About Company
Our company is a leading player in the consumer goods sector, known for delivering innovative products that enhance everyday life. With a strong commitment to quality, sustainability, and customer satisfaction, we operate across multiple channels and have a presence in both domestic and international markets. We invest heavily in research and development, and our collaborative workplace encourages creativity, diversity, and continuous learning. Joining our team means becoming part of a forward‑thinking organization that values each employee’s contribution to our collective success.
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