Introduction
We are seeking a dynamic Strategic Marketing Executive and Brand Development Specialist to join our growing team in Purwokerto. This pivotal role will drive the creation and execution of innovative marketing strategies that elevate our brand’s market presence and accelerate sales growth. As a forward‑thinking organization operating in a competitive consumer‑goods landscape, we value creativity, data‑driven decision making, and a collaborative spirit. The successful candidate will work closely with cross‑functional teams, including product development, sales, and digital media, to ensure our brand resonates with target audiences and delivers measurable results.
Responsibilities
- Conduct comprehensive market research to identify emerging trends, consumer insights, and competitor activities that inform strategic positioning.
- Develop, implement, and oversee integrated marketing campaigns across traditional and digital channels, ensuring alignment with brand objectives and sales targets.
- Craft detailed brand guidelines and visual identity standards, guaranteeing consistent brand messaging across all touchpoints.
- Collaborate with the sales team to design effective sales‑enablement tools, promotional materials, and pricing strategies that maximize revenue.
- Analyze campaign performance using key performance indicators (KPIs) such as ROI, conversion rates, and market share growth, and present actionable insights to senior management.
- Manage the marketing budget, track expenditures, and negotiate with external agencies and vendors to achieve cost‑effective solutions.
- Lead the planning and execution of product launches, trade shows, and community events, coordinating logistics, creative assets, and post‑event evaluations.
- Monitor social media platforms, online forums, and customer feedback channels to maintain a pulse on brand perception and respond proactively.
- Mentor junior marketing staff, fostering a culture of continuous learning and professional development within the department.
- Prepare regular reports and presentations that summarize strategic progress, market dynamics, and recommended next steps.
Requirements
- Minimum education: High School Diploma (SMA/SMK) or equivalent.
- At least 1 year of proven experience in a similar strategic marketing or brand development role.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and presentation skills, both written and verbal, in Bahasa Indonesia and preferably English.
- Proficiency in digital marketing tools, CRM platforms, and Microsoft Office Suite (especially Excel and PowerPoint).
- Demonstrated ability to work independently and as part of a multidisciplinary team.
- Creative problem‑solving skills and a keen eye for detail.
- Gender‑inclusive hiring policy – open to all genders.
- No upper age limit; candidates of all ages are encouraged to apply.
- Availability to commence work at the start of the Idul Fitri 2026 holiday period.
- Preferred location: Purwokerto, Central Java.
Benefits
- Competitive base salary with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision.
- Transport and meal allowances to support daily commuting and well‑being.
- Paid annual leave, public holidays, and additional leave during major cultural celebrations.
- Opportunities for professional development, including training courses, workshops, and industry conferences.
- Career advancement pathways within a fast‑growing organization.
- Flexible working hours (Monday‑Saturday, 08:00‑17:00) with occasional remote work options.
- Employee recognition programs and team‑building activities.
About Company
Our company is a leading player in the consumer‑goods sector, renowned for delivering high‑quality products that enrich everyday life. With a strong presence across Indonesia and a commitment to sustainability, we continually invest in innovative product development and brand storytelling. Our Purwokerto office serves as a strategic hub for regional operations, offering a collaborative environment where talent thrives. By joining our team, you will become part of a forward‑looking organization that values integrity, creativity, and the relentless pursuit of excellence.
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