Introduction
We are seeking a dynamic and results‑driven Consultant Brand (BC) – Strategic Advisory Services to join our fast‑growing automotive marketing team. This position plays a pivotal role in shaping the public perception of the BYD brand, driving digital engagement, and delivering measurable sales growth across Indonesia. The ideal candidate will blend creative digital expertise with a solid understanding of automotive market dynamics, while demonstrating a relentless focus on achieving targets and expanding market share.
Responsibilities
- Develop and execute comprehensive brand‑building strategies that align with BYD’s corporate vision and market positioning.
- Plan, produce, and manage live‑streaming events and other digital marketing campaigns to boost product awareness and generate qualified leads.
- Conduct thorough market analysis to identify emerging trends, competitor movements, and shifts in consumer preferences within the automotive sector.
- Collaborate with sales, product development, and customer service teams to ensure consistent brand messaging across all touchpoints.
- Set realistic yet ambitious sales targets, monitor performance metrics, and adjust tactics to meet or exceed those goals.
- Maintain strict adherence to internal process standards, ensuring all campaigns are compliant with regulatory and brand guidelines.
- Prepare detailed reports and presentations for senior leadership, highlighting campaign effectiveness, ROI, and recommendations for future initiatives.
- Act as a brand ambassador by representing BYD at industry events, trade shows, and community outreach programs.
- Leverage data‑driven insights to refine digital advertising spend, optimize social media engagement, and improve conversion rates.
- Mentor junior marketing staff, fostering a collaborative environment that encourages innovation and continuous learning.
Requirements
- Minimum education: High School Diploma (SMA/SMK) or equivalent; a bachelor’s degree (S1) is highly preferred.
- Age: Open to all qualified candidates.
- Gender: All genders welcome.
- At least 0–2 years of marketing experience, preferably within the automotive industry.
- Valid Indonesian driver’s license (SIM A) for occasional field visits.
- Proven ability to conduct live streaming and manage other digital marketing tools (e.g., SEO, SEM, social media ads).
- Strong orientation toward achieving sales and brand‑building targets.
- Excellent analytical skills for market identification, trend spotting, and strategic planning.
- Exceptional communication and presentation abilities in both Bahasa Indonesia and English.
- Creative problem‑solving mindset, with the capacity to adapt quickly to market changes.
- Team‑player attitude with strong interpersonal skills to collaborate across departments.
Benefits
- Competitive salary package with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision care.
- Paid annual leave, sick leave, and public holidays (Monday‑Saturday work schedule, 08:00‑17:00).
- Professional development budget for certifications, workshops, and industry conferences.
- Company‑provided smartphone and laptop for work‑related tasks.
- Employee assistance program and wellness initiatives, including gym membership discounts.
- Opportunities for career advancement within BYD’s regional and global network.
About Company
BYD (Build Your Dreams) is a globally recognized leader in electric vehicles, renewable energy solutions, and innovative automotive technologies. With a strong foothold in Southeast Asia, BYD combines cutting‑edge engineering with a commitment to sustainability and customer satisfaction. The Strategic Advisory Services division empowers brands to navigate complex market landscapes, delivering data‑driven insights and creative strategies that drive growth. Joining BYD means becoming part of a forward‑thinking organization that values ambition, integrity, and continuous improvement.
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