Introduction
We are seeking a dynamic Senior Marketing Manager – Business Development to lead our growth initiatives in a fast‑moving consumer market. This pivotal role combines strategic vision with hands‑on execution, driving brand awareness, market penetration, and revenue expansion across multiple channels. The ideal candidate will be a proactive leader, comfortable collaborating with cross‑functional teams, and capable of delivering results under tight deadlines while maintaining a polished professional image.
Responsibilities
- Develop and implement comprehensive business development and marketing strategies that align with corporate objectives and market trends.
- Lead a multidisciplinary marketing team, providing mentorship, performance feedback, and fostering a collaborative culture.
- Conduct in‑depth market research, competitive analysis, and consumer insight studies to identify new growth opportunities.
- Design, launch, and manage multi‑channel campaigns (digital, social, print, events) that drive lead generation and sales conversion.
- Oversee the creation of compelling marketing collateral, presentations, and promotional materials ensuring brand consistency.
- Manage the marketing budget, track ROI, and prepare regular performance reports for senior leadership.
- Coordinate closely with sales, product development, and customer service teams to ensure seamless execution of go‑to‑market plans.
- Negotiate partnerships, sponsorships, and vendor contracts to maximize exposure and cost efficiency.
- Monitor key performance indicators (KPIs) such as market share, customer acquisition cost, and lifetime value, adjusting tactics as needed.
- Maintain compliance with industry regulations and internal policies while upholding the company’s reputation.
Requirements
- Minimum Bachelor’s degree (S1) in Marketing, Business Administration, or a related field.
- Female candidates preferred; age not exceeding 30 years.
- At least 2–3 years of proven experience in marketing, business development, or related roles; experience in a consumer‑focused industry is a plus.
- Strong communication and presentation skills, both written and verbal, with the ability to articulate complex ideas clearly.
- Demonstrated ability to work under tight deadlines, manage multiple projects simultaneously, and deliver high‑quality results.
- Team‑player mindset with excellent interpersonal skills and a collaborative approach.
- Professional appearance, polished demeanor, and a proactive attitude.
- Proficiency in digital marketing tools, CRM systems, and data analytics platforms.
- High level of responsibility, integrity, and a strong work ethic.
Benefits
- Competitive base salary with performance‑based bonuses.
- Comprehensive health insurance (medical, dental, vision) for employee and dependents.
- Paid annual leave, sick leave, and public holidays; flexible working hours.
- Professional development budget for training, certifications, and conferences.
- Transportation allowance and meal vouchers.
- Opportunities for career advancement within a rapidly growing organization.
- Team‑building activities, company outings, and a supportive work environment.
About Company
Our company is a leading player in the consumer goods sector, known for innovative products and a customer‑centric philosophy. With a presence in multiple regions, we combine local market insight with global best practices to deliver exceptional value to our customers. We pride ourselves on a culture that encourages creativity, accountability, and continuous improvement. Joining our team means becoming part of a forward‑thinking organization that invests in its people and celebrates success together.
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