Introduction
Optik Joy Modernland, a leading optical retailer in Tangerang, is seeking a dynamic Marketing Officer to join its growing team. This role is pivotal in driving digital engagement, building brand awareness, and supporting sales initiatives across a vibrant, customer‑focused environment. The successful candidate will work in a hybrid setting, collaborating with cross‑functional teams to deliver innovative marketing solutions that resonate with our diverse audience.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aimed at increasing brand visibility and generating measurable sales growth.
- Manage all social media platforms (Facebook, Instagram, TikTok, YouTube, etc.) including content creation, editorial calendar scheduling, community engagement, and paid advertising campaigns.
- Conduct market research, competitor analysis, and trend monitoring to inform promotional tactics and product positioning.
- Support the planning and implementation of monthly promotional events, seasonal campaigns, and special offers.
- Collaborate closely with design, copywriting, and sales teams to ensure consistent brand messaging and high‑quality creative assets.
- Identify, negotiate, and manage relationships with KOLs/influencers, tracking performance metrics and ROI for each partnership.
- Maintain brand guidelines across all digital touchpoints, ensuring visual and tonal consistency.
- Utilize analytics tools (Google Analytics, Meta Business Suite, etc.) to monitor campaign performance, generate insights, and recommend optimization strategies.
- Prepare regular reports for senior management highlighting key performance indicators, budget utilization, and strategic recommendations.
- Stay up‑to‑date with emerging digital marketing technologies, platform algorithm changes, and industry best practices.
Requirements
- Bachelor’s degree (S1) in Marketing, Communication, Business, or a related field.
- Minimum of 2 years of hands‑on experience in digital marketing, social media management, or a similar role.
- Proficiency with digital advertising platforms (Meta Ads, Google Ads), analytics tools, and content management systems.
- Strong creative mindset combined with analytical abilities; attention to detail is essential.
- Excellent communication and teamwork skills; ability to work collaboratively across departments.
- Demonstrated portfolio showcasing successful campaigns, influencer collaborations, and measurable results.
- Comfortable with a hybrid work arrangement (remote and on‑site) and flexible working hours (18:30 – 17:30).
- Gender: open to all candidates.
- Key skill set includes content marketing, digital campaign management, social media strategy, data analysis, and trend forecasting.
Benefits
- Competitive salary with performance‑based bonuses.
- Health insurance coverage for employee and eligible dependents.
- Paid annual leave, sick leave, and public holidays.
- Professional development budget for courses, certifications, and industry conferences.
- Flexible hybrid work model promoting work‑life balance.
- Employee discount on all Optik Joy products and services.
- Team building activities, monthly outings, and a supportive office culture.
About Company
Optik Joy Modernland has been a trusted name in eyewear retail for over a decade, offering a wide range of optical products, eye‑care services, and fashion‑forward frames. With multiple locations across Tangerang and a growing online presence, the company prides itself on delivering personalized customer experiences backed by professional expertise. As part of its expansion strategy, Optik Joy is investing heavily in digital channels to reach new audiences, enhance e‑commerce capabilities, and solidify its position as an industry innovator. Joining the Optik Joy team means becoming part of a forward‑thinking organization that values creativity, data‑driven decision making, and a customer‑centric approach.
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