Introduction
We are looking for a dynamic and creative Pembuat Konten (Host Media Sosial) to join our fast‑growing digital marketing team. This role is ideal for a talented individual who thrives on producing engaging visual and written content for multiple social platforms, especially within the automotive sector. The successful candidate will be a female professional with at least one year of hands‑on experience, a solid educational foundation, and a passion for storytelling in front of the camera.
Responsibilities
- Develop a comprehensive monthly content plan for each assigned social media channel (Instagram, TikTok, YouTube), aligning with brand objectives and seasonal trends.
- Create high‑quality still images and video assets as both a content creator and on‑camera host, following the approved content calendar.
- Lead pre‑production meetings with the production crew—including graphic designers, photographers, videographers, and editors—to ensure clear briefings and efficient workflows.
- Oversee the end‑to‑end content pipeline: from pre‑production coordination, through shooting and editing, to final distribution and publishing.
- Conduct regular performance analysis using social media matrices (reach, engagement, conversion) and present actionable insights to the marketing team.
- Write compelling scripts, captions, and call‑to‑action copy that resonate with target audiences and reinforce brand voice.
- Stay current with emerging trends, platform algorithm changes, and best practices across Instagram, TikTok, and YouTube, and proactively suggest innovative formats.
- Collaborate with the marketing, sales, and product teams to integrate promotional campaigns, product launches, and event coverage into the content flow.
- Maintain organized archives of raw footage, edited videos, graphics, and analytical reports for future reference.
- Assist in basic video editing using tools such as CapCut, ensuring polished final products that meet brand standards.
Requirements
- Education: Minimum D3/D4; preferred S1 in Communication, Visual Communication (DKV), Marketing, or a related field.
- Experience: At least 1‑2 years of professional experience creating and hosting social media content.
- Gender: Female candidates only.
- Technical Skills: Basic videography and photography, proficiency with CapCut or similar editing software, and solid command of Microsoft Office (Excel, PowerPoint, Word).
- Analytical Ability: Understanding of digital matrix concepts and ability to interpret social media metrics.
- Creative & Communication Skills: Strong public speaking, on‑camera presence, scriptwriting, and storytelling capabilities.
- Industry Insight: Interest in the four‑wheel automotive world is a plus, helping to create authentic, niche‑focused content.
- Soft Skills: Excellent teamwork, time‑management, adaptability, and a proactive attitude toward learning new platform features.
Benefits
- Competitive monthly salary with performance‑based bonuses.
- Health insurance coverage for the employee.
- Professional development budget for courses, workshops, or certifications related to digital media and marketing.
- Flexible work environment with a modern office equipped for creative production.
- Opportunities to attend automotive events, trade shows, and brand activations.
- Paid leave, including annual leave, sick leave, and maternity leave in accordance with Indonesian labor law.
- Team building activities and monthly social gatherings.
About Company
Our company is a leading player in the automotive industry, dedicated to delivering high‑quality vehicles and aftermarket solutions across Indonesia. With a strong focus on digital transformation, we leverage social media to build brand loyalty, educate consumers, and showcase the excitement of four‑wheel mobility. Our marketing team operates in a collaborative, data‑driven environment, encouraging creativity while maintaining rigorous performance standards. Join us to be part of a brand that values innovation, authenticity, and the power of compelling visual storytelling.
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