Introduction
We are seeking a dynamic Spesialis Manajemen KOL untuk Pemasaran Digital to join our fast‑growing digital marketing team. As a Key Opinion Leader (KOL) Manager, you will act as the bridge between our brand and influential creators across social platforms, ensuring that every partnership drives authentic engagement and measurable ROI. This role is ideal for a creative, data‑driven individual who thrives in a fast‑paced environment and is passionate about shaping online conversations in Indonesia’s vibrant digital landscape.
Responsibilities
- Identify, evaluate, and onboard relevant KOLs and influencers across platforms such as Instagram, TikTok, YouTube, and emerging local networks.
- Develop and execute strategic influencer campaigns that align with product launches, seasonal promotions, and brand objectives.
- Negotiate contracts, manage budgets, and ensure timely delivery of content, while maintaining clear communication with all stakeholders.
- Monitor campaign performance using analytics tools, generate post‑campaign reports, and provide actionable insights for future initiatives.
- Collaborate with creative, content, and paid‑media teams to produce cohesive assets that resonate with target audiences.
- Maintain a real‑time pulse on social media trends, platform algorithm updates, and competitor activities to keep the brand ahead of the curve.
- Coordinate cross‑functional meetings, ensuring that legal, compliance, and product teams are informed of partnership terms.
- Act as the primary point of contact for KOLs, fostering long‑term relationships built on trust, transparency, and mutual growth.
- Handle crisis communication swiftly if any partnership encounters reputational risks.
- Continuously propose innovative activation ideas, such as live streaming events, co‑created product lines, and exclusive giveaways.
Requirements
- Minimum education: SMA/SMK or equivalent.
- Open to candidates of any gender.
- Strong creative and innovative mindset with a proven ability to generate fresh campaign concepts.
- Demonstrated commitment and flexibility to adapt to a dynamic, deadline‑driven environment.
- Enthusiastic, motivated, responsible, and a fast learner who can quickly assimilate new tools and platforms.
- Deep familiarity with social media trends, platform nuances, and influencer ecosystems in Indonesia.
- Excellent negotiation, communication, and interpersonal skills.
- Ability to work under pressure while maintaining attention to detail and meeting deliverables.
- Basic proficiency in analytics tools (e.g., Google Analytics, Socialbakers, or native platform insights).
- No prior experience required; fresh graduates with a strong passion for digital marketing are encouraged to apply.
Benefits
- Competitive monthly salary with performance‑based bonuses.
- Comprehensive health insurance covering medical, dental, and vision.
- Flexible working hours (Monday‑Saturday, 08:00‑17:00) with the possibility of remote days.
- Professional development budget for courses, certifications, and industry conferences.
- Team outings, quarterly retreats, and a vibrant office culture that celebrates creativity.
- Access to the latest marketing tools and software to enhance your workflow.
- Mentorship program pairing you with senior digital strategists.
About Company
Our company is a leading digital marketing agency specializing in e‑commerce, lifestyle, and tech brands across Southeast Asia. With a data‑centric approach and a passion for storytelling, we empower brands to connect with millions of consumers through innovative online experiences. Our team comprises seasoned marketers, creative designers, and tech enthusiasts who collaborate to deliver award‑winning campaigns. We value diversity, continuous learning, and a collaborative spirit, making us an ideal place for ambitious professionals to grow their careers.
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