Supervisor Pemasaran – Pengawas Departemen Marketing

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Introduction

We are seeking a dynamic and results‑driven Supervisor Pemasaran – Pengawas Departemen Marketing to lead our marketing initiatives and drive brand growth in the competitive real‑estate sector. This senior position reports directly to the Marketing Manager and plays a pivotal role in shaping strategy, supervising campaigns, and mentoring a team of marketing professionals. The ideal candidate will combine a solid academic foundation with hands‑on experience in residential marketing, demonstrating a blend of analytical thinking, creativity, and strong interpersonal skills.

Responsibilities

• Develop and execute comprehensive marketing plans that align with corporate objectives and target the residential market segment.
• Lead, coach, and evaluate a team of marketing staff, ensuring clear communication of goals, performance standards, and professional development opportunities.
• Coordinate cross‑functional collaboration with sales, product development, and finance to guarantee consistent messaging and timely campaign rollout.
• Oversee the creation of promotional materials, digital content, and social media strategies that enhance brand visibility and generate qualified leads.
• Monitor market trends, competitor activities, and consumer insights to adjust tactics and maintain a competitive edge.
• Manage the marketing budget, track expenditures, and prepare regular reports on ROI, campaign effectiveness, and key performance indicators.
• Organize and supervise on‑site events, open houses, and community outreach programs that strengthen relationships with potential buyers and local partners.
• Ensure compliance with regulatory guidelines and internal policies, particularly in advertising and data protection.
• Utilize CRM and analytics tools to assess lead quality, conversion rates, and overall campaign performance.
• Provide regular feedback to senior leadership on market conditions, brand perception, and strategic opportunities.

Requirements

• Minimum education: Bachelor’s degree (S1) in Marketing, Business Administration, or a related field.
• At least 3 years of proven experience in a supervisory marketing role, preferably within the housing or real‑estate industry.
• Age 35 years or older, with a mature, responsible demeanor.
• Strong cooperative spirit and excellent communication skills; ability to negotiate and influence stakeholders at all levels.
• Possession of a personal vehicle for site visits, client meetings, and event logistics.
• Demonstrated honesty, reliability, and a high degree of accountability.
• Proficiency in digital marketing platforms, CRM systems, and data analysis tools.
• Effective time‑management, problem‑solving, and decision‑making capabilities.
• Fluency in Bahasa Indonesia and English (both written and spoken) is preferred.

Benefits

• Competitive base salary commensurate with experience and market standards.
• Transportation allowance to cover fuel and vehicle maintenance.
• Meal allowance for daily lunch and occasional client entertainment.
• Performance‑based bonuses tied to achievement of sales and marketing targets.
• Health insurance coverage for employee and eligible dependents.
• Opportunities for professional development, including training workshops and industry conferences.
• Paid annual leave, sick leave, and public holidays in accordance with Indonesian labor law.
• A supportive work environment that values teamwork, innovation, and career growth.

About Company

Our company is a leading developer of residential communities, known for delivering high‑quality homes that blend modern design with sustainable living. With a strong portfolio spanning several major cities, we pride ourselves on a customer‑centric approach and a commitment to excellence. Our marketing department is integral to the brand’s success, working closely with design, construction, and sales teams to ensure every project resonates with target buyers. Joining our team means becoming part of a forward‑thinking organization that values integrity, creativity, and long‑term relationships with both employees and clients.