Introduction
We are seeking a motivated Perencana Konten (Content Planner) to join our vibrant team in Jawa Tengah. This role is central to shaping the digital voice of our brand across multiple social platforms. The ideal candidate will combine a keen eye for emerging trends with strong storytelling abilities, ensuring our content not only reaches the audience but also drives meaningful engagement and loyalty.
Responsibilities
- Develop and maintain a comprehensive content calendar aligned with marketing objectives and seasonal campaigns.
- Research, curate, and produce original content ideas that reflect current social‑media trends, local culture, and audience preferences.
- Collaborate with design, copywriting, and product teams to ensure visual and textual consistency across all channels.
- Monitor performance metrics (reach, impressions, engagement, conversion) and generate weekly reports with actionable insights.
- Optimize posting schedules and formats for platforms such as Instagram, TikTok, Facebook, YouTube, and emerging local networks.
- Act as the brand’s public face on social media, responding to comments, messages, and community inquiries in a timely and professional manner.
- Identify and nurture relationships with influencers, media outlets, and community groups to amplify brand reach.
- Lead brainstorming sessions, propose innovative campaign concepts, and pilot A/B testing to refine content strategies.
- Ensure compliance with company guidelines, legal standards, and cultural sensitivities specific to Central Java.
Requirements
- Education: Minimum SMA/SMK or equivalent.
- Age: Open to all candidates; no maximum age limit.
- Gender: All genders are welcome to apply.
- Experience: 0+ years; relevant internships or freelance projects are considered a plus.
- Core Skills:
- Creativity and up‑to‑date knowledge of social‑media trends.
- Strong self‑confidence, excellent communication, and public speaking abilities.
- Active personal presence on social platforms with the capability to represent the brand authentically.
- Proven techniques for increasing engagement rates.
- Ability to build and maintain relationships with media, influencers, and community groups.
- High adaptability, initiative, and comfort working towards clear targets.
- Understanding of major social‑media platforms (Instagram, TikTok, Facebook, YouTube, etc.).
- Work Schedule: Monday – Saturday, 08:00 – 17:00.
Benefits
- Competitive salary with performance‑based incentives.
- Comprehensive health insurance covering medical, dental, and vision.
- Paid leave, including annual, sick, and maternity/paternity days.
- Professional development budget for courses, certifications, and conference attendance.
- Flexible working environment with occasional remote‑work options.
- Team‑building activities, creative workshops, and social outings.
- Access to the latest digital tools and software to enhance content creation.
About Company
Our company is a forward‑thinking digital marketing agency focused on delivering innovative, data‑driven campaigns for brands operating in Central Java and beyond. With a passionate team of marketers, designers, and technologists, we help clients navigate the rapidly evolving social‑media landscape, turning insights into compelling storytelling that resonates with local audiences. We value creativity, collaboration, and continuous learning, fostering an environment where every employee can grow professionally while making a tangible impact on the market.
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