Introduction
We are seeking a dynamic Property Marketing Manager to join our fast‑growing real‑estate development firm. This pivotal role will drive brand awareness, generate qualified leads, and support sales teams across a portfolio of residential and commercial projects. The successful candidate will combine strategic thinking with hands‑on execution, leveraging both online and offline channels to position our properties as the premier choice in a competitive market.
Located in the heart of the city, our company prides itself on innovative design, sustainable building practices, and a customer‑centric approach. As the Property Marketing Manager, you will play a key part in shaping our market presence and delivering measurable results that contribute directly to the company’s growth objectives.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with sales targets and brand positioning for multiple property projects.
- Plan, execute, and monitor digital campaigns across social media platforms (Facebook, Instagram, LinkedIn, TikTok) and offline channels such as events, print media, and outdoor advertising.
- Conduct market research and competitor analysis to identify emerging trends, pricing opportunities, and target audience insights.
- Collaborate closely with the sales team to create lead‑generation funnels, nurture prospects, and convert inquiries into sales.
- Manage the creation of marketing collateral, including brochures, videos, virtual tours, and property listings.
- Organize and oversee open‑house events, property exhibitions, and community outreach programs.
- Track key performance indicators (KPIs) such as website traffic, social engagement, lead volume, and conversion rates; produce regular reports for senior management.
- Maintain relationships with external agencies, media partners, and vendors to ensure timely delivery of marketing assets.
- Utilize personal vehicle for site visits, client meetings, and event logistics, ensuring punctuality and professionalism.
- Foster a collaborative team environment, sharing knowledge and mentoring junior marketing staff.
Requirements
- Minimum education: D3/D4 (Associate or Bachelor’s degree) in Marketing, Business, Communication, or related field.
- Gender: Female (as specified) but open to all qualified candidates who demonstrate the required competencies.
- Age: Up to 28 years old.
- At least 0‑2 years of experience in real‑estate or property marketing; fresh graduates with strong internships are welcome.
- Proficiency in social media management tools and basic graphic design software (Canva, Photoshop).
- Excellent written and verbal communication skills in Bahasa Indonesia and English.
- Strong analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Highly organized, honest, responsible, and capable of working both independently and as part of a team.
- Own a reliable personal vehicle for daily travel between office, project sites, and client meetings.
- Demonstrated ability to develop sales‑driving strategies and meet performance targets.
Benefits
- Competitive base salary with performance‑based bonuses.
- Comprehensive health insurance (medical, dental, vision).
- Transportation allowance or reimbursement for fuel expenses.
- Professional development budget for courses, certifications, and industry conferences.
- Flexible working hours with a Monday‑Saturday schedule (08:00‑17:00) and occasional remote work options.
- Team building activities, company outings, and a supportive work culture.
- Opportunity for career advancement into senior marketing or product management roles.
About Company
Our organization is a leading property developer known for delivering high‑quality residential complexes, mixed‑use developments, and commercial spaces across Indonesia. With a commitment to sustainability, innovation, and community enrichment, we have built a reputation for excellence and reliability. We value talent, encourage creativity, and provide an environment where every employee can contribute to shaping the skyline of tomorrow.
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