Introduction
Wuling Kalimalang is a fast‑growing automotive sales and service organization based in East Jakarta. With a strong focus on digital transformation, we empower our sales teams to reach new customers through innovative online advertising, social media engagement, and data‑driven marketing strategies. As we continue to expand our market presence, we are looking for a motivated Specialist – Marketing Strategy and Brand Development to join our dynamic team and help shape the future of the Wuling brand in Indonesia.
Responsibilities
- Develop and execute comprehensive marketing strategies that align with corporate sales targets and brand positioning.
- Lead brand development initiatives, ensuring consistent visual identity, messaging, and tone across all channels.
- Plan, create, and manage digital advertising campaigns on platforms such as Facebook, Instagram, Google Ads, and emerging social networks.
- Analyze campaign performance metrics, generate insights, and optimize spend to maximize ROI.
- Collaborate closely with the sales team to generate qualified leads and support dealer events.
- Maintain and grow the company’s social media presence, crafting engaging content that resonates with target audiences.
- Coordinate with external agencies, vendors, and freelancers for creative production, media buying, and influencer partnerships.
- Prepare regular reports for senior management, highlighting key performance indicators, market trends, and competitive analysis.
- Assist in organizing promotional events, roadshows, and product launches, ensuring brand consistency throughout.
- Continuously monitor industry developments, consumer behavior shifts, and emerging digital tools to keep the brand ahead of the curve.
Requirements
- Minimum education: SMA/SMK or equivalent (SLTA/Sederajat).
- At least 1 year of proven experience in digital marketing, brand management, or related fields.
- All genders are welcome to apply.
- Age: No strict upper limit, but candidates should be able to meet the physical demands of the role.
- Strong command of digital marketing tools (Google Analytics, Facebook Business Manager, SEO/SEM platforms).
- Excellent communication and teamwork skills; ability to work effectively in a collaborative environment.
- Disciplined, honest, and self‑motivated with a “GET UP, SHOW UP, NEVER GIVE UP” mindset.
- Possession of a personal motor vehicle for travel to dealer locations and events.
- Active personal social media accounts and experience in creating online advertising content.
Benefits
- Competitive base salary with performance‑based incentives and commissions.
- Travel allowance and reimbursement for fuel expenses.
- Opportunity to earn additional bonuses based on lead generation and sales conversion.
- Professional development budget for courses, certifications, and industry conferences.
- Access to the latest marketing software and tools to enhance your skill set.
- Friendly, results‑driven work culture that encourages creativity and initiative.
- Health insurance and employee assistance programs.
About Company
Wuling Kalimalang operates from Jl. Raya Kalimalang No.20‑A, Duren Sawit, Jakarta Timur, 13440. Our mission is to deliver high‑quality vehicles and exceptional customer experiences across Indonesia. With a strong emphasis on digital engagement, we continuously invest in cutting‑edge marketing technologies to stay ahead of market trends.
For inquiries, please contact us at:
- Phone: 0822 5878 6464
- Email: menastevany@gmail.com
Join us, be the best, and help drive the Wuling brand forward!
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