Introduction
We are seeking a dynamic Spesialis Marketing Toko Retail to join our growing retail team at our Banjarmasin branch. This role focuses on driving foot traffic, increasing sales, and strengthening brand presence within the local market. The successful candidate will work closely with store managers, visual merchandisers, and the corporate marketing department to develop and execute targeted promotional campaigns. This position offers a fast‑paced environment where creativity, analytical thinking, and teamwork are essential to achieving daily and quarterly sales goals.
Responsibilities
- Develop and implement in‑store promotional activities, seasonal sales events, and loyalty programs that align with corporate marketing strategies.
- Conduct market research and competitor analysis to identify emerging trends, customer preferences, and opportunities for product placement.
- Collaborate with visual merchandising teams to ensure that product displays, signage, and point‑of‑sale materials are compelling and on‑brand.
- Manage the store’s social media channels and local digital advertising, creating content that engages the community and drives store visits.
- Analyze daily and weekly sales data using Microsoft Excel, generating reports that highlight performance against targets and recommend corrective actions.
- Coordinate with the inventory and purchasing departments to ensure adequate stock levels for promotional periods.
- Train store staff on product knowledge, upselling techniques, and customer service best practices to enhance the overall shopping experience.
- Maintain accurate documentation of marketing budgets, expenses, and ROI calculations.
- Participate in weekly cross‑functional meetings to share insights, align on upcoming campaigns, and troubleshoot any operational challenges.
- Ensure compliance with all corporate branding guidelines, legal regulations, and health‑safety standards in every marketing activity.
Requirements
- Gender: Male (as specified by the client’s current hiring policy).
- Education: Minimum SMA/SMK or equivalent; a diploma or higher in Marketing, Business Administration, or a related field is preferred.
- Age: No upper age limit; candidates of any age who meet the qualification criteria are encouraged to apply.
- Experience: Entry‑level candidates (0+ years) are welcome; prior exposure to retail or sales environments is a strong advantage.
- Technical Skills: Proficient in Microsoft Word and Excel; familiarity with basic graphic design tools or social media management platforms is a plus.
- Personal Attributes: Honest, detail‑oriented, responsible, and able to work collaboratively within a team.
- Soft Skills: Strong communication abilities, problem‑solving mindset, customer‑focused attitude, and the capacity to adapt quickly to changing market conditions.
- Location: Willingness to be based at the Banjarmasin branch and travel occasionally to nearby retail outlets for promotional events.
Benefits
- Competitive monthly salary with performance‑based incentives.
- Comprehensive health insurance covering medical, dental, and vision care.
- Transportation allowance or company‑provided shuttle service for the Banjarmasin location.
- Opportunities for professional development, including marketing workshops, certifications, and mentorship programs.
- Employee discount on all store merchandise.
- Paid annual leave, public holidays, and sick leave in accordance with Indonesian labor law.
- Friendly and inclusive workplace culture that values teamwork, innovation, and continuous improvement.
About Company
Our client is a leading retail chain operating across multiple provinces in Indonesia, known for offering a wide range of consumer goods, from everyday household items to fashion accessories. With a strong commitment to customer satisfaction and community engagement, the company invests heavily in localized marketing strategies that resonate with regional shoppers. The Banjarmasin branch serves as a key hub in the South Kalimantan market, providing a vibrant shopping experience that blends modern retail concepts with traditional Indonesian hospitality. Joining this team means being part of a forward‑thinking organization that values employee growth, embraces digital transformation, and strives to set the benchmark for retail excellence in the region.
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