Introduction
We are seeking a dynamic and results‑driven Senior Digital Marketing Manager to lead our online brand presence across Indonesia’s most vibrant social platforms. This role is ideal for a creative professional who blends strategic thinking with hands‑on execution, and who can inspire both individual contributors and cross‑functional teams to achieve measurable growth. The successful candidate will be responsible for shaping the digital voice of the company, driving engagement, and converting followers into loyal customers.
Responsibilities
- Develop and execute comprehensive digital marketing strategies that align with overall business objectives and target audience insights.
- Plan, create, and schedule content for Instagram, TikTok, Facebook, and emerging platforms, ensuring consistency in brand tone and visual identity.
- Utilize photo and video editing tools such as Canva, CapCut, and Adobe Spark to produce high‑quality assets that capture audience attention.
- Write compelling copy for posts, ads, email newsletters, and landing pages, optimizing for SEO and conversion rates.
- Analyze performance metrics (reach, engagement, CTR, ROI) using analytics dashboards and present actionable insights to senior leadership.
- Manage paid social campaigns, including budgeting, A/B testing, audience segmentation, and bid optimization.
- Collaborate with product, sales, and customer service teams to ensure unified messaging across all touchpoints.
- Mentor junior marketers, providing guidance on best practices, tool usage, and professional development.
- Stay current with industry trends, algorithm updates, and new platform features to keep the brand ahead of the curve.
- Coordinate influencer partnerships, negotiate contracts, and track campaign effectiveness.
Requirements
- Minimum education: D3/S1 (associate or bachelor’s degree) in Marketing, Communications, Business, or related field.
- Age: Maximum 26 years old; gender neutral – open to all qualified candidates.
- At least 2‑3 years of proven experience in digital marketing, preferably in consumer‑facing or e‑commerce environments.
- Strong interpersonal skills: friendly, communicative, and professional appearance.
- Proficiency with social media platforms, especially Instagram and TikTok, including community management and trend spotting.
- Hands‑on ability with design and video tools (Canva, CapCut, basic Adobe Suite).
- Excellent copywriting and storytelling capabilities.
- Demonstrated ability to work independently and as part of a collaborative team.
- Self‑disciplined, organized, and committed to personal development and ethical practices.
- Availability to work Monday‑Saturday, 08:00‑17:00.
Benefits
- Competitive salary package with performance‑based bonuses.
- Health insurance covering medical, dental, and vision care.
- Flexible paid leave policy, including religious holidays and personal days.
- Professional development allowance for courses, certifications, and conferences.
- Access to state‑of‑the‑art creative tools and a collaborative coworking space.
- Team building events, monthly outings, and a supportive workplace culture.
- Opportunity to shape brand strategy in a fast‑growing digital ecosystem.
About Company
Our company is a leading consumer‑focused brand in the Southeast Asian market, known for innovative products and a strong digital footprint. We pride ourselves on a culture that values creativity, integrity, and continuous learning. With a diverse team of marketers, designers, and technologists, we empower our employees to experiment, iterate, and deliver exceptional experiences to millions of users online. Join us and be part of a forward‑thinking organization that champions both professional excellence and personal growth.
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